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I.D. Images acquires Superior Business Associates

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By: Greg Hrinya

Editor, Label & Narrow Web

I.D. Images LLC, a pressure sensitive label converter with headquarters in Brunswick, OH, USA, has announced the acquisition of certain assets of Superior Business Associates, Inc., located in Greeneville, TN.

Superior Business Associates was founded in 1971 and specializes in the design and manufacture of forms, labels and tags. Like I.D. Images, Superior sells exclusively to independent distributors. The acquisition marks I.D. Images’ sixth strategic acquisition since 2009. “Superior’s capabilities align with our long-term strategic vision,” says Brian Gale, CEO of I.D. Images. “We are excited about the value we collectively bring to our customer base through this acquisition.”

Stan Ritter, Superior’s former owner, comments, “We were looking for a buyer that would continue what we started at Superior. I.D. Images brings the same ‘customer first’ attitude we had at Superior. The team is thrilled to join I.D. Images.”

Gale concludes, “We continue to invest in I.D. Images, both organically and via acquisitions. We see opportunities to better serve our customers and are excited to do so.”

I.D. Images will continue to run Superior’s manufacturing and distribution operation in Greeneville, TN.

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